About Us

The Herd

The Williams family have been associated with Ruby Red beef over several generations. Over the years we have learned the best way to prepare animals to provide perfect beef. We are a top pure pedigree herd, actively participating with the Devon Cattle Breeders Society to ensure that the quality of the Ruby Red breed is maintained and improved.

Everything that we have is bred at Tregullow. The young calves stay with their mothers for the first 10 months of their lives ensuring that they get the best possible start from the rich milk that the Devon breed provides. They are not ‘finished’ in the way that commercial herds do. There is no need to stuff them with cake and concentrate in order to produce something ready for market.

The Devon as one of the original British breeds has an innate ability to convert grass into finely marbled muscle. This plays naturally to the digestive system of the bovine animal, producing, it is widely believed, a much healthier meat for the consumer.

We take pride in the accredited high health status for our herd. We take every step to ensure that the health and welfare of our cattle is maintained at the highest level. The tribute to this is in the longevity of our breeding cows, some of which have produced ten calves in their lifetimes.

The Meat

We ensure that the preparation of the meat has the same care as we take with the breeding and rearing of our cattle. Tender and well textured beef comes from a life without stress. The final journey is just a few minutes to our local abattoir, so that we minimise the chance of any possible distress from travel.

A 28 day maturing period (about three times as long as the supermarkets) ensures that the meat has tenderness and flavour but also maintains the necessary fat content to help in the marbling. In cooking marbled beef the fat breaks down so that more flavour is introduced. We work closely with our butcher, Mark Etherington, who understands exactly what our customers are looking for in quality and taste.

It goes without saying that everything can be traced back to the farm, even to know the animal’s name. (There are some customers who would rather not know this!).

We have sold beef into some of the best restaurants and hotels in London and Cornwall. Our private customers can buy the family box. This contains 20 kilos of finest beef, jointed and vacuum packed, so that it can easily be stored in the deep freeze. A box of this size would typically occupy a drawer in a normal stand up freezer. Now you have everything from the Sunday roast to the mince that makes the tastiest burgers you have ever put on the barbecue.